Growth Through Innovation: How Golf Retailing is Changing the Game for Today’s Consumer
Retailers and suppliers are fundamentally changing how they engage with shoppers – both on-line and in store. In this session, Randy Peitsch, SVP of Operations at PGA Tour Superstore, and Harry Arnett, SVP of Marketing and Category Management at Callaway Golf, will describe how they’re building collaborative merchandising strategies to grow marketshare and mindshare with today’s omnichannel consumer.
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