MEDIA WALL: “Stairway to Customer Experience Nirvana”, Deploying a Coherent Omnichannel Strategy
Retailers have been convinced that quick-fix solutions will give the appearance of an omnichannel business. This strategy rarely works. It’s time to face the facts that customer-facing issues are often back-office ones. The only true path to omnichannel is by going back to basics and building a solid foundation with a single view of customer, order and inventory data. Learn the strategic steps that make up “The Stairway to Customer Experience Nirvana” and how you can apply those strategies to your own business.
This presentation will take place at the media wall located in the expo.
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