As the Sr. Director of Marketing & eCommerce of K-Swiss Global Brands, Ashley oversees all aspects of Global eCommerce and digital marketing for the company’s portfolio of six brands, including K-Swiss, Palladium, Supra, KR3W, OTZ Shoes and PLDM Shoes. In her role, she has built a team from the ground up that has seen double digit revenue growth since joining KSGB in May 2014, igniting the business to rethink outdated and antiquated tech processes, platforms and system integrations.
Prior to her current role, Girard worked at UNREAL Brands as the Director of Marketing and Rue La La, a Members-only lifestyle online shopping destination. Prior to Rue La La, she created and implemented PUMA International’s pioneering social media and digital PR strategy at a time of explosive growth. Girard has been in marketing for nearly ten years, and a quasi-crazy cat lady since in utero.