Capture Loyalty in a Crowd

What does it take to transform an iconic brand in today’s digital retail market? Ashley Girard, senior director of global marketing at KSwiss, and Marc Kermisch, vice president and CIO at Red Wing Shoes, will describe how they reinvigorated their companies’ brands to capture market share in exciting, untapped segments while keeping current customers happy.

Posted February 15, 2016 in: by Jennifer Jasinski

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