Why do certain retailers and brands command greater trust, confidence and loyalty than others? Hear from Simon Sinek, an internationally best-selling author, about why some organizations are more innovative, more profitable, command greater loyalty and–most importantly–are able to repeat their success again and again.
Described as “a visionary thinker with a rare intellect,” Simon Sinek teaches leaders and organizations how to inspire people. A trained ethnographer, he is the author of two books: the global best-seller, Start With Why: How Great Leaders Inspire Everyone to Take Action and his newest book, the New York Times and Wall Street Journal best-seller, Leaders Eat Last: Why Some Teams Pull Together and Others Don’t. Best known for popularizing the concept of Why, he delivered the third most watched talk of all time on Ted.com.